Newton startup seeks to purge the unpleasantness from colonoscopy prep

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When Dr. Corey Siegel was doing his gastroenterology fellowship atMassachusetts General Hospital, he spotted a troubling trend: Patients were avoiding colonoscopies because the preparation ahead of the procedure was so grueling.

Siegel, who now works at Dartmouth-Hitchcock Medical Center, and his MGH mentor, Dr. Joshua Korzenik, who is now director of Brigham and Women’s Hospital Crohn’s and Colitis Center, have since embarked on developing a new bar and beverage line to help people prep for colonoscopies. The goal, he says, is to provide a more palatable alternative to the salty, sludgy liquid patients must imbibe ahead of the procedure. Read More.

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