mHealth Gets the Message Right in Population Health Study

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A California health plan uses text-messaging to boost member engagement and reduce unnecessary ER visits. Officials say it has a bright future in other healthcare settings as well.

A California health plan has found that a text-messaging platform has boosted engagement and reduced unnecessary trips to the local emergency room.

The three-month study, conducted by the Los Angeles-based, 1.14-million-member Inland Empire Health Plan and mPulse Mobile, used a two-way mHealth platform to connect with 17,000 newly enrolled members, many of them on Medicaid and Medicare. The program’s goal was to see if targeted messages could increase member satisfaction, improve outcomes and lower costs. Read More

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